Business owners who have been through it themselves
Our story, how we work, and the people behind SSP.
Who we are
SSP is a personal, experienced management consultancy for business owners and the self-employed. We bring together our own experience of running businesses, financial and operational knowledge, and deep expertise in people and organisation. We think things through with you, bring clarity and direction, and stay beside you when it comes to carrying the work out.
The founders

Sophie Pluim
Co-founder
Sophie Pluim is a business owner, management consultant and HR specialist with more than 20 years of experience. She holds a master’s degree in Communication and Information Science (University of Groningen). She has built and run businesses herself, and has also worked within large and medium-sized organisations in the Netherlands and Australia. Drawing on her broad experience in HR, recruitment, organisational development and absence management, she helps business owners set direction, make choices and actually carry plans through. Practical, engaged, and always with an eye for the person behind the organisation.

Rolf Pijsel
Co-founder
Rolf Pijsel is a strategic CEO and managing director with more than 20 years of international experience in financial leadership and business operations. He holds a master’s in Business Economics (Erasmus University Rotterdam) and has proven expertise in optimising business processes, supply chains and profitability. As a driven entrepreneur with an international outlook, he combines financial insight with strong operational management to help organisations grow sustainably.
From university to SSP.
1997 – 2008
Foundations
Our path began at university. Rolf read Business Economics at Erasmus University Rotterdam, and Sophie read Communication and Information Science at the University of Groningen.
After that we moved into practice quickly. Sophie started out in recruitment at Unique Uitzendbureau, a staffing agency, and soon moved on to the KPE-Q8 Petroleum oil refinery in Europoort, Rotterdam, where more than 300 people work. As HR Officer there, she learned the operational and the human side of the petrochemical industry at speed. At the same time, at the commodities trader Glencore Grain, Rolf laid solid foundations in international financial reporting, cost control and risk management.
The numbers tell a company's story. The people decide whether it succeeds.






2008 – 2013
International leadership
We widened our horizon to Australia. In Sydney, Rolf soon joined Sigma, a company trading in air-conditioning units for trains and buses, as a Business Analyst. Before long Sigma was taken over by Knorr-Bremse, which gave Rolf his first experience of a sale from the inside. He went on to lead financial planning and analysis and cost optimisation for the business. Sophie, after short spells at the international recruitment firm Hays and the car rental company Thrifty, soon moved up to HR Manager at Sydney Airport for SSP Australia Catering, where she ran reorganisations, change programmes, talent development and performance management.
In those years we worked with people from more than 26 different countries. In these international, fast-moving settings we learned how important it is to bring different perspectives, cultures and interests together.
Good leadership travels across cultures and borders.




2013 – 2023
Board level, ownership and the sometimes harsh reality
For these ten years we were at the helm ourselves for the first time, both at board level and as owners. Rolf was CEO of the coffee filter manufacturer Filtropa (part of Melitta Europe) and in 2015 took over the paper mill Meerssen Papier (Marsna Paper). Alongside that, together we built up companies including Australian Valley Wines (wine buying, sales and distribution) and World Wide Talents (a staffing agency).
Quietly, though, there were three of us: someone else stood beside us all along, our father and father-in-law Roel Pijsel. Together we went through quite literally every phase a company can have: fast growth, worldwide distribution, a restructuring, a sale that almost happened, an insolvency after the 2021 floods, and the winding up of a company. That kind of experience is not something you can learn from books.
You only really understand what running a business means once you have steered one through a storm without knowing how it would end.









2023 – now
SSP.
After the insolvency in 2021 and the closure of Filtropa in 2025, we took a new direction. Sophie focused her advisory work on strategic and operational HR assignments for SMEs, among them SD Worx, Daily Fresh Food, Hallo Collega and UWV.
Since January 2022 Rolf has also been co-owner of Meesters in Bouw en Interieur, and since October 2025 Sophie has had a role in that business too.
With more than 50 years of combined experience, 13 years in business together and 25 years as a couple, we bring every lesson, result and insight together in SSP.
Our mission: to help business owners and the self-employed with strategic clarity, insight into people and a clear compass, whether they want to start, change, grow, sell, or are going through a crisis.
What we have learned, through every one of those phases, comes together in SSP.



Photographs: Joris Vroemen, Winand Stut Fotografie, KPE-Q8 archive
In numbers
>50 years
of combined experience in finance, operations and human resources.
13 years
in business together and 25 years as a couple.
>26 nationalities
and international experience in Australia, the United Kingdom, Asia and France among others.
2 master's degrees
Business Economics (Erasmus University Rotterdam) and Communication and Information Science (University of Groningen).
Co-owner of Meesters in Bouw en Interieur since
January 2022
First-hand experience of running a business, including an insolvency, winding up an organisation and sale negotiations.
What others say
“My story with you both can’t be summed up in just a few words. I’ve worked with both of you, each in your own role.”
Lieve vande Reyd
Production Manager, Filtropa
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My story with you both can’t be summed up in just a few words. I’ve worked with both of you, each in your own role. What I appreciated about Rolf was that I could always turn to him; I knew he was always reachable, which was a great source of reassurance. He always listened, offered advice, and laid out the framework that I could then fill in myself—which gave my self-confidence a real boost. I found him to be a sensible, open, calm, and driven person you could count on, and I truly enjoyed working for him.
Sophie and I clicked right from the start. She’s a real people person, very honest, and a whiz at her job. Of course, it helped that we shared somewhat similar standards and values. It was easy to work with her—we always found a way to make things work. I think I can safely say that we lifted each other to a higher level.
Rolf and Sophie are different, but together they make a great team. What one lacks a bit, the other has in abundance—and vice versa. Perhaps the best example is that on Tuesday I had a wonderful farewell party for my retirement, on Friday I got a call from Rolf saying that problems had arisen with my successor, and on Monday I went back to work as if nothing had happened. You only do that for people who are close to your heart.
Rolf and Sophie, I want to thank you from the bottom of my heart for those amazing, fantastic years that Igot to work with you!!!
“We've had the pleasure of working with Sophie and Rolf for many years through the wine business and have always really valued their advice, experience and way of working.”
Line Cicilie and Andreas Løfsgård
Founders, Label Wines
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We’ve had the pleasure of working with Sophie and Rolf for many years through the wine business and have always really valued their advice, experience and way of working. They have a great ability to understand both the business and the people behind it, bringing fresh ideas and practical guidance without ever overcomplicating things.
They’re knowledgeable, creative, reliable and very easy to work with — and, just as importantly, genuinely lovely people. Over the years they’ve become trusted friends as well as people we very much value working with, and we wouldn’t hesitate to recommend them.
“I worked with Rolf and Sophie for over five years, including at Meerssen Papier (Marsna Paper), where they were managing director and owner, and later also at World Wide Talents.”
Denis Vaessen
Owner-Director, SOMA Works
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I worked with Rolf and Sophie for over five years, including at Meerssen Papier (Marsna Paper), where they were managing director and owner, and later also at World Wide Talents. Rolf has strong analytical skills, is sharp, and excels with numbers. He thinks on his feet, responds appropriately, and quickly gets to the heart of complex issues. At the same time, he is practical and a pleasure to work with.
Sophie has extensive expertise in the areas of human resources, organization, and safety. Even withbroader projects, she is able to quickly gain an overview and, drawing on her experience, arrive at concrete and workable solutions.
It is precisely this combination of their strengths that I find so powerful: analytical and business-oriented on the one hand, people and organization on the other. This enables them to advise entrepreneurs from various perspectives and help them move forward in a practical way.
“As a wine importer in Belgium, I worked with Sophie and Rolf. With her background as an importer of Australian wines, Sophie has extensive knowledge of wine.”
Olga Haveman
Owner
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As a wine importer in Belgium, I worked with Sophie and Rolf. With her background as an importer of Australian wines, Sophie has extensive knowledge of wine. We organized events together. Sophie and Rolf also handled the Dutch customs declarations for the wines I imported from Belgium to the Netherlands.
They handled everything professionally and with the utmost precision. They’re very approachable, easy to work with, and always provide a quick answer to every question. Working with them isn’t just a professional business relationship—it’s characterized above all by a high level of commitment, reliability, and discretion.
“Sophie and Rolf have been instrumental to me with my current business.”
Andrew Chubb
Owner - Entrepreneur, The Landscape Gardener
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Sophie and Rolf have been instrumental to me with my current business. I have always been ok with the practical working side of it, but honestly not so good with the running, organisation and growth aspect.
They came in when I was in a lull, and they pulled me out of it with compassion, clarity and thankfully bags of patience! I feel that they have been way more than just business advisors, I have felt that I have had life coaches alongside me too. They clearly have years of professional expertise, but what also comes across massively is how much they care. They are dedicated, astute and kind, and I would recommend them to everyone.
“Although I mainly work with Sophie, I hold both Sophie and Rolf in high esteem as an enthusiastic yet realistic duo with more than enough experience for my start-up.”
Jaap van Royen
Owner-Entrepreneur, Stijlboot
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Although I mainly work with Sophie, I hold both Sophie and Rolf in high esteem as an enthusiastic yet realistic duo with more than enough experience for my start-up. Loyal and committed, they
honour their commitments and contribute valuable insights from the wonderful dual perspective of both professionalism and human focus.
“Sophie and Rolf have been invaluable to me. As a young entrepreneur, I came up against questions I couldn’t resolve on my own: how to manage a good working relationship with your business partner, which financial decisions are sensible, and challenges with staff.”
Wim Michiels
Business Development Manager , F&B-management for events, Wimpact BV.
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Sophie and Rolf have been invaluable to me. As a young entrepreneur, I came up against questions I couldn’t resolve on my own: how to manage a good working relationship with your business partner, which financial decisions are sensible, and challenges with staff. They listened carefully, asked the right questions and, thanks to their wealth of experience, were able to accurately assess the risks in my situation. They’re also honest. That can be a bit of a blow at times, but it was precisely because of that that I got the help I really needed. What I’ve taken away most of all is the feeling that I wasn’t on my own. They gave me peace of mind and confidence, exactly when I needed it most. I’d highly recommend them to any entrepreneur looking for an honest, experienced perspective.
“As Finance Manager, I’ve had the privilege of working alongside Sophie Pluim at Filtropa for 10 years.”
Bianca Lucas
Finance Manager, Filtropa
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As Finance Manager, I’ve had the privilege of working alongside Sophie Pluim at Filtropa for 10 years.
As HR Manager, she knows better than anyone how to create a positive and cheerful atmosphere in which everyone feels valued, seen, and heard.
She has a special talent for giving people the confidence they need to bring out the best in themselves.
Sophie expresses her gratitude when appropriate, which makes her appreciation for colleagues and employees sincere and palpable. In addition, she is an excellent negotiator who always puts the common good first.
At Filtropa, the team was small, so everyone took on multiple roles. In addition to her HR responsibilities, Sophie took charge of the quality management system in a highly inspiring way, placing a strong emphasis on teamwork.
As a colleague and management team member, she is an immense asset. You can have a candid conversation with her in complete confidence, where openness and respect are always central.
In short, she is an inspiring professional and a truly wonderful person to work with.
With you, we can move mountains!
Sophie, thank you for a decade that I look back on with great gratitude.
“For me, working with Rolf and Sophie means much more than just a professional collaboration.”
Yasmine Alaoui
Responsable Commercial
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For me, working with Rolf and Sophie means much more than just a professional collaboration. They have not only guided me in my work, but also through an important new chapter in my life. With their willingness to listen, honest advice and trust, they have helped me grow into the person I am today and the person I’ve always wanted to be. They have taught me that good things take time.
They’ve also given me a valuable insight into the world of property. It was particularly nice to be on the other side of the partnership for a change. Their transparency, direct communication and personal approach made the whole process very enjoyable. I’m grateful to them for everything they’ve contributed, both professionally and personally.
Ready to take it further?
Send a request, call Sophie or message Sophie on WhatsApp.
